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Natural Moisturizing Factors + HA

Natural Moisturizing Factors + HA

Product Description

Product overview

Made in Canada INDIE

A biomimetic moisturizer that replicates your skin's own natural hydration system. Formulated with 11 amino acids, dermal lipids, hyaluronic acid, urea, and ceramide precursors to deliver lightweight, non-greasy hydration that protects and strengthens the skin barrier. Accepted by the National Eczema Association.

Vegan Cruelty-Free Fragrance-Free Silicone-Free Oil-Free Alcohol-Free Paraben-Free Gluten-Free Eczema Association Accepted Allure Best of Beauty Winner
Pregnancy
Yes
Fungal Acne
No
Comedogenic
1/5
Size
30ml / 100ml
Price
$6.70 / $14.00
Type
Moisturizer
Use
AM & PM
Key Actives
11 Amino Acids + HA
Real reviews · YouTube Shorts
Why it's different

Biomimetic Hydration

Mimics your skin's own natural moisturizing factors with amino acids, fatty acids, and ceramide precursors for optimal hydration.

01

Texture & feel

SENSORY
Consistency
Light cream
Scent
Fragrance-free
Absorption
30–60 seconds
Finish
Natural / Semi-matte

Biomimetic Hydration

Mimics your skin's own natural moisturizing factors with amino acids, fatty acids, and ceramide precursors for optimal hydration.

Barrier Support

Dermal lipids including phospholipids, triglycerides, sterols, and sterol esters reinforce the skin's protective barrier.

11 Amino Acids

Comprehensive blend of arginine, glycine, alanine, serine, and seven more amino acids for deep, lasting comfort.

Non-Greasy Formula

Lightweight texture absorbs quickly, making it an excellent base under makeup or sunscreen without pilling.

02

Safety & compatibility

SAFE
Pregnancy & Breastfeeding Safe

Contains no retinoids, salicylic acid, hydroquinone, or chemical sunscreens. Widely recommended as a pregnancy-safe moisturizer by dermatologists.

Not Fungal Acne (Malassezia) Safe

Contains polysorbate 60, oleic acid, palmitic acid, stearic acid, and linoleic acid which may feed malassezia yeast. Avoid if you have diagnosed fungal acne.

Low Comedogenic Rating (1/5)

Very low risk of clogging pores. Over 99% of users on review platforms report it does not cause breakouts.

Sensitive Skin Friendly

Free of fragrance, parabens, alcohol, and common irritants. Accepted by the National Eczema Association for gentle formulation.

No Known Drug Interactions

Can be safely layered with retinol, vitamin C, AHAs, BHAs, and other actives. No conflicts with any The Ordinary products.

Patch Test Recommended

As with any new product, The Ordinary recommends performing a patch test before full application, especially for reactive skin.

03

Ingredient breakdown

INGREDIENTS

Sodium Hyaluronate (Hyaluronic Acid)Proven

A powerful humectant capable of holding up to 1,000 times its weight in water. Draws moisture from the environment into the skin for visible plumping and hydration.

  • Function: Humectant, skin-plumping agent
  • Research: Extensively studied for improving skin hydration and reducing the appearance of fine lines
  • Delivery: Acts as an enhanced hydrating delivery system for other NMF ingredients

11 Amino Acids ComplexProven

Arginine, aspartic acid, glycine, alanine, serine, valine, isoleucine, proline, threonine, histidine, and phenylalanine. These are the primary building blocks of skin's natural moisturizing factors (about 40% of NMF).

  • Function: Hydration, barrier repair, collagen support
  • Research: Amino acids are the largest component of the skin's natural moisturizing factor system
  • Benefit: Arginine in particular has film-forming properties and can reduce AHA irritation when combined

UreaProven

A natural component of skin's NMF (about 7%). At low concentrations, urea is a powerful humectant and mild keratolytic agent that improves barrier function beyond simple moisturization.

  • Function: Humectant, mild exfoliant, barrier regulator
  • Research: Shown to enhance antimicrobial peptide expression and improve skin barrier function
  • Note: Used at a low, moisturizing concentration in this formula (not exfoliating strength)

Dermal Lipids ComplexProven

Includes phospholipids (lecithin), fatty acids (linoleic, oleic, palmitic, stearic), triglycerides (triolein), sterols (phytosteryl canola glycerides), and ceramide precursors.

  • Function: Emollient, barrier repair, occlusive protection
  • Research: Skin-identical lipids are essential for maintaining the stratum corneum's barrier integrity
  • Benefit: Linoleic acid at 2.5% has shown a 25% reduction in small comedones in studies

Saccharides ComplexPromising

Trehalose, maltose, fructose, and glucose. Plant-derived natural moisturizing sugars that support dermal water density and surface hydration.

  • Function: Humectant, water-binding, antioxidant (trehalose)
  • Research: Trehalose in particular has been studied for its ability to protect skin cells from desiccation stress

Sodium PCA & PCAProven

Pyrrolidone carboxylic acid, a natural amino acid derivative that makes up about 12% of the skin's natural moisturizing factors. One of the most effective natural humectants.

  • Function: Humectant, skin conditioning
  • Research: Naturally occurring in skin's NMF; highly effective at long-term hydration support

46 ingredients

Aqua (Water), Caprylic/Capric Triglyceride, Cetyl Alcohol, Propanediol, Stearyl Alcohol, Glycerin, Sodium Hyaluronate, Arginine, Aspartic Acid, Glycine, Alanine, Serine, Valine, Isoleucine, Proline, Threonine, Histidine, Phenylalanine, Glucose, Maltose, Fructose, Trehalose, Sodium PCA, PCA, Sodium Lactate, Urea, Allantoin, Linoleic Acid, Oleic Acid, Phytosteryl Canola Glycerides, Palmitic Acid, Stearic Acid, Lecithin, Triolein, Tocopherol, Carbomer, Isoceteth-20, Polysorbate 60, Sodium Chloride, Citric Acid, Sodium Hydroxide, Pentylene Glycol, Triethanolamine, Trisodium Ethylenediamine Disuccinate, Phenoxyethanol, Chlorphenesin.

FREE FROM: Fragrance, Parabens, Silicones, Alcohol (Denat.), Oils, Sulfates (SLS/SLES), Gluten, Nuts, Mineral Oil, Retinol, Hydroquinone, Formaldehyde, Phthalates, Oxybenzone, Coal Tar
04

Where it fits in your routine

ROUTINE
1
Cleanser
2
Toner
3
Serum
4
Treatment
5
NMF + HA
6
Sunscreen (AM)

Apply as the final step in your skincare routine's "Seal" stage, after water-based serums and treatments. Use both AM and PM. Layer sunscreen on top in the morning.

05

How to use

HOW TO USE
1

Cleanse & Apply Serums

Start with clean skin. Apply any water-based serums or treatments first (e.g., niacinamide, hyaluronic acid serum, vitamin C).

2

Dispense a Pea-Sized Amount

Squeeze a small amount onto your fingertips. A little goes a long way — you can always add more if needed.

3

Massage Into Skin

Gently massage all over your face and neck in upward motions until fully absorbed (about 30–60 seconds).

4

Follow With SPF (Morning)

In the morning, always follow with a broad-spectrum sunscreen. This product does not contain SPF protection.

06

Who is it for?

WHO

Perfect for you if:

  • You want a simple, no-frills daily moisturizer
  • You need a lightweight cream that works under makeup
  • You're on a budget but want science-backed skincare
  • You're pregnant or breastfeeding and need safe hydration
  • You have sensitive skin or eczema-prone skin
  • You want to layer this with active serums (retinol, vitamin C, acids)

Consider alternatives if:

  • You have very dry skin and need a richer, heavier cream
  • You have fungal acne (malassezia folliculitis)
  • You want anti-aging actives built into your moisturizer
  • You prefer a moisturizer with SPF included
  • You want a luxurious, spa-like sensorial experience
07

Skin type compatibility

SKIN TYPES
Oily Skin
Good

Lightweight and non-greasy, but some oily skin types may find it slightly rich. The Beta Glucan gel version may be a better fit.

Dry Skin
Good

Provides solid hydration but very dry skin may need a richer cream on top. Consider layering with squalane oil or the PhytoCeramides version.

Combination Skin
Excellent

Ideal balance of hydration without heaviness. Absorbs well across different face zones without leaving oily T-zone shine.

Sensitive Skin
Excellent

Fragrance-free, free of common irritants, and accepted by the National Eczema Association. One of the safest options available.

Acne-Prone Skin
Good

Very low comedogenic rating (1/5) and non-greasy. However, not fungal acne safe due to polysorbate 60 and fatty acids.

08

Results timeline

8+ WEEKS
Immediately

Instant Hydration & Comfort

Skin feels softer, smoother, and more comfortable right after application. The lightweight cream provides immediate relief from tightness and dryness.

95% noticed immediate softness
1–2 Weeks

Improved Moisture Retention

Skin begins to hold hydration more effectively throughout the day. Dry patches diminish and skin texture starts to feel smoother and more uniform.

80% reported less dry patches
4–6 Weeks

Stronger Skin Barrier

With consistent use, the skin barrier becomes more resilient. Skin is less reactive to environmental stressors and better able to retain its own moisture.

70% noticed reduced sensitivity
8+ Weeks

Visibly Healthier Complexion

Long-term use promotes smoother, more supple skin with improved elasticity. Fine dehydration lines appear diminished and overall skin quality improves.

65% saw reduced fine lines from dehydration
09

Ratings by platform

35K+ REVIEWS
Amazon
★★★★½ 4.5
Rating
28,000+
Reviews
Main complaint: May not be moisturizing enough for very dry skin types, especially in winter
Sephora
4.1
Rating
1,700+
Reviews
Main complaint: Texture can feel slightly tacky on some skin types before fully absorbing
Ulta
4.2
Rating
700+
Reviews
Main complaint: Tube packaging can be hard to squeeze out last drops of product
The Ordinary Website
★★★★½ 4.4
Rating
5,000+
Reviews
Main complaint: Does not contain SPF, so sunscreen must be applied separately
10

Pros & cons

BALANCED

Praised

  • Exceptional value at $6.70 (30ml) or $14 (100ml)
  • Lightweight, non-greasy formula absorbs quickly
  • Fragrance-free and suitable for sensitive/eczema-prone skin
  • Works beautifully as a makeup primer base
  • Biomimetic formula with skin-identical ingredients
  • No conflicts with any other skincare actives
  • Vegan, cruelty-free, and widely available
  • Pregnancy and breastfeeding safe

Criticized

  • May not be rich enough for very dry skin in harsh winters
  • Slight tackiness before full absorption
  • No SPF protection included
  • Not safe for fungal acne-prone skin
  • Basic, clinical packaging lacks premium feel
  • Tube can be difficult to squeeze out final product
11

Budget-friendly alternatives (dupes)

DUPES
85% Match
The Ordinary NMF + Beta Glucan Gel Moisturizer
$13.50
Same Brand

Lightweight gel formula from the same NMF family. Uses beta glucan instead of traditional lipids, making it fungal acne safe. Better for oily skin but less emollient for dry types.

71% Match
Hydro Boost Gel Cream
$19.99
Similar Pick

HA-focused gel-cream with a lighter texture. More widely available in drugstores but contains dimethicone (silicone) and lacks the comprehensive amino acid blend.

68% Match
Moisturizing Lotion
$15.99
Budget Pick

Ceramide-rich formula with MVE delivery technology for sustained release. Richer and better for very dry skin, but heavier and contains dimethicone. Lacks the amino acid NMF approach.

12

Comparison with competitors

SIDE-BY-SIDE
PM Facial Moisturizing Lotion
Size 89ml
Key Approach 3 Ceramides + Niacinamide + MVE
Fragrance None
Pregnancy Safe Yes
Fungal Acne Safe No
Price per ml $0.20/ml
Hydro Boost Gel Cream
Size 50ml
Key Approach Hyaluronic Acid + Glycerin
Fragrance None (Extra-Dry version)
Pregnancy Safe Yes
Fungal Acne Safe No
Price per ml $0.40/ml
Toleriane Double Repair Face Moisturizer
Size 75ml
Key Approach Ceramide-3 + Niacinamide + Glycerin
Fragrance None
Pregnancy Safe Yes
Fungal Acne Safe No
Price per ml $0.31/ml
13

Storage & shelf life

12 MONTHS
Period After Opening (PAO)

12 months after opening

Storage

Store in a cool, dry place away from direct sunlight. No refrigeration needed.

Packaging

Squeeze tube (30ml & 100ml). Recyclable packaging.

Travel Friendly

Yes — the 30ml size is under 100ml and TSA/carry-on compliant.

13

Frequently asked questions

FAQ

Yes. This moisturizer is widely considered safe for use during pregnancy and breastfeeding. It contains no retinoids, salicylic acid, hydroquinone, benzoyl peroxide, or chemical sunscreen filters. All ingredients are gentle humectants, emollients, and skin-identical compounds. Multiple dermatologists and pregnancy-safe skincare resources list NMF + HA as a recommended moisturizer. As always, consult your healthcare provider if you have specific concerns.

No. This product is not considered safe for fungal acne (malassezia folliculitis). It contains several ingredients that can feed malassezia yeast, including polysorbate 60, oleic acid, palmitic acid, stearic acid, and linoleic acid. If you have fungal acne, consider The Ordinary NMF + Beta Glucan (which is fungal acne safe) or the Malezia 5% Urea Moisturizer instead.

Yes! NMF + HA has no known conflicts with any skincare actives. It is designed to be the final "seal" step in your routine, applied after water-based serums and treatments. It works well layered over retinol, vitamin C (all forms), niacinamide, AHAs (glycolic, lactic acid), BHAs (salicylic acid), azelaic acid, peptides, and more. The Ordinary confirms there are no conflicts with any of their products.

NMF + HA is suitable for all skin types but works best for combination and sensitive skin. Its lightweight-yet-hydrating texture strikes an ideal balance. For oily skin, the Beta Glucan gel version may be preferable. For very dry skin, consider layering it with squalane oil or upgrading to the PhytoCeramides version, which has nearly double the emollients.

You'll feel immediate softness and hydration right after the first application. Within 1–2 weeks of consistent use, most users notice improved moisture retention and fewer dry patches. Meaningful barrier strengthening typically occurs at 4–6 weeks, and long-term improvements in skin resilience and reduced dehydration lines become visible after 8+ weeks of regular use.

Apply NMF + HA as the last step in your skincare routine (The Ordinary calls this the "Seal" stage). The order should be: cleanser, toner, water-based serums, oil-based treatments, then NMF + HA. In the morning, follow with sunscreen. It can be used both morning and evening.

NMF + HA has a very low comedogenic rating of 1 out of 5, meaning it is very unlikely to clog pores. Over 99% of community reviewers report that it does not cause breakouts. It is oil-free and silicone-free. However, individual results may vary — patch testing is always recommended if you have highly acne-prone skin.

The Period After Opening (PAO) is 12 months. Once opened, use within one year for optimal freshness and efficacy. Store in a cool, dry place away from direct sunlight. The 100ml tube offers significantly better value than the 30ml and typically lasts 3–4 months with daily AM/PM use.

— Skincarisma verdict
4.3 / 5 ★★★★☆

Verdict: The Ordinary Natural Moisturizing Factors + HA is one of the best value moisturizers on the market. At just $0.14 per ml, it delivers a scientifically sound, biomimetic formula that genuinely mimics your skin's own hydration system — with 11 amino acids, hyaluronic acid, urea, dermal lipids, and ceramide precursors. It's fragrance-free, pregnancy-safe, eczema-association approved, and compatible with every active in your routine. The only drawbacks are that it may not be rich enough for very dry skin, it's not fungal acne safe, and it lacks SPF. For the price and the ingredient quality, this is an outstanding everyday moisturizer that earns its cult-favorite status.

Product Overview

question
lightbulb What are Quick Product Notes?

Quick product notes are a great way to check if a product is free from commonly avoided ingredients by skincare enthusiasts. These preferences come about for different reasons depending on the ingredient such as personal experiences, sensitivities, health preferences & etc.

muscle Pro Tip Alert!

Just because a product is not free from a common preference does not mean it's a bad product! You can make a personal decision whether or not you want to use a product that contains these ingredients or not - click the labels of the preference to read more about them.

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Quick Product Notes

Click on icons for more information
question
lightbulb What are Notable Effects & Ingredients?

Ever used a product that promised a certain effect but provided no results? It might not have contained any notable ingredients that could have been responsible for that promised effect. It doesn't matter what the marketing or packaging «promises» it can do, if it doesn't contain anything that can help - then the likelihood of it helping is low.

We help you identify key notable ingredients that have been shown to help with effects such as acne-fighting, brightening, UV-protection, wound healing & anti-aging to help you achieve your skincare goals smarter. Please note that different notable ingredients have varying levels of research behind them, some are extremely well proven yet some have mixed research in their efficacy.

muscle Pro Tip Alert!

Just because a product doesn't contain any notable ingredients doesn't mean it's bad. And a product with notable ingredients (or even many) doesn't necessarily guarantee the efficacy of the product performing these effects either. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine this.

Be smart and use this as just a starting point for you to make more informed and smarter choices and compare it with reviews to see if the product is right for you

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Notable Effects & Ingredients

anti-aging Anti-Aging from 3 ingredient(s):
Histidine Tocopherol Citric Acid
brightening Brightening from 2 ingredient(s):
Glycerin Citric Acid
wound Promotes Wound Healing from 9 ingredient(s):
Glycerin Sodium Hyaluronate Arginine Histidine Phenylalanine Allantoin Linoleic Acid Tocopherol Citric Acid
question
lightbulb What are Ingredients Related to Skin Type?

Why are some products great for some people and horrible for others? Well everyone has different skin types and different reactions to the same ingredients.

We've identified a range of ingredients that are commonly regarded as potentially good or bad for those with Dry, Oily/Acne-Prone or Sensitive skin.

muscle Pro Tip Alert!

A product that contains good or bad ingredients for your skin type doesn't always flat out make the entire product good or bad for your skin. There are other factors such as ingredient quality, concentration and formulation that will ultimately determine your skins reaction.

One of the best ways to use this section is to troubleshoot products you've had bad experiences with in the past. Check if it contains any of the marked ingredients to point out suspect ingredients to avoid in the future!

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Ingredients Related to Skin Types

Click on icons for more information
dry-skin Dry Skin
4
oily-skin Oily/Acne-Prone Skin
2
sensitive-skin Sensitive Skin
1
question
lightbulb What is the Ingredient Safety Breakdown?

Ingredient Safety Breakdown refers to the percentage % of ingredients in different risk categories as classified by EWG (Environment Working Group) if they are available. There are almost endless cosmetic ingredients and they are one of the few organisations globally that have assigned ratings to a lot of the more commonly used ingredients which is why we reference them.

muscle Pro Tip Alert!

EWG is seen by many to be more on the alarmist side in their assignment of health ratings resulting in rating ingredients as riskier than they actually are. We recommend using this a reference point rather than a strict guide of ingredient safety and to always do further research if into ingredients that you may find suspect.

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Ingredient Safety Breakdown

EWG Health Ratings
Low risk
Medium risk
High risk
Unknown risk
60% 8% 30%

Product ingredient list

Showing first 5 of 46 ingredients
EWG CIR Ingredient Name & Cosmetic Functions Notes
1 Unknown
Water
Solvent, Skin Conditioning
1 A
Caprylic/Capric Triglyceride
Solvent, Skin Conditioning, Masking, Perfuming, Emollient
1 A
Cetyl Alcohol
Emulsion Stabilising, Fragrance, Opacifying, Emulsifying, Surfactant, Foam Boosting, Viscosity Increasing Agent, Emollient, Masking, Viscosity Controlling
1 Unknown
Propanediol
Solvent, Viscosity Controlling, Viscosity Decreasing Agent
1 A
Stearyl Alcohol
Emulsion Stabilising, Fragrance, Emulsifying, Surfactant, Viscosity Increasing Agent, Emollient, Foam Boosting, Masking, Opacifying, Refatting, Viscosity Controlling
VIEW ALL INGREDIENTS